BLUE SICKS

A MULTI-GENERATIONAL DESIGN PRACTICE, GOING PUBLIC.

BLUE SICKS IS BUILT FROM LINEAGE.

IT BEGINS WITH ROSEMARY SICKS ULLOM — PAPER DOLLS TO FASHION ILLUSTRATION TO THIRTY-FIVE YEARS SHAPING INTERIORS THROUGH HER FIRM, ROSEMARY ULLOM DESIGN ASSOCIATES. RESIDENTIAL AND COMMERCIAL WORK, KNOWN IN THE INDUSTRY, NEVER PUBLICIZED. A WOMAN WHO COULD SKETCH GRACE INTO EXISTENCE WITH A SINGLE LINE, AND WHO DID THE THINGS MOST WOMEN OF HER TIME WERE NEVER MEANT TO TOUCH: HANGING PAPER, REFINISHING FURNITURE, BUILDING BEAUTY BY HAND, ROOM BY ROOM, WITHOUT ASKING PERMISSION.

WHAT PASSED DOWN WAS NOT A STYLE. IT WAS A WAY OF SEEING — THAT FORM HOLDS MEANING, THAT CRAFT OUTLASTS CONVENIENCE, THAT THE DETAIL MOST PEOPLE RUSH PAST IS THE ONE THAT MATTERS.

THE DAUGHTER TRAINED IN FASHION. LONDON. DEAN'S LIST. LATER, REAL ESTATE AND DESIGN. SHE GREW UP INSIDE THE PRACTICE, AND NOW TAKES IT PUBLIC — NOT AS NOSTALGIA, BUT AS CONTINUATION. A THIRD GENERATION IS ALREADY IN MOTION.

BLUE SICKS IS NOT A BRAND. IT IS A BLOODLINE, CONTINUED — A DIALOGUE BETWEEN ERAS, CARRIED FORWARD BY WOMEN WHO MAKE BEAUTY OUT OF WHAT THEY HAVE.

THE WORK

THE FIRST RELEASES ARE APPAREL. SMALL-BATCH. INTENTIONAL. EACH PIECE CARRIES LANGUAGE, AND IS WORN BY THOSE WHO DON'T EXPLAIN.

LEATHER GOODS, LIMITED PRINTS OF ROSEMARY'S ORIGINAL FASHION ILLUSTRATIONS, AND COFFEE TABLE BOOKS FOLLOW — RELEASED SLOWLY, ON THEIR OWN CLOCK. NOTHING ARRIVES BEFORE IT IS READY.

THE STANDARD

CRAFT OVER CONVENIENCE. DEVOTION OVER SHORTCUT. EXCESSIVE IN PRIVATE, RESTRAINED IN PUBLIC.

BUILT FROM LINEAGE. DESIGNED TO ENDURE.
FORM HOLDS MEANING.